Built to the standards OEM programs actually audit.

Automotive OEM programs carry specific certification requirements for third-party technology vendors. InWork Global's InWorkChat platform holds 10+ active OEM certifications, with TCPA-compliant communication, 10DLC-registered SMS, and native ADF/XML lead delivery built into every automotive engagement.

10+ active OEM certificationsTCPA compliant10DLC registeredADF/XML native

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Automotive OEM and DMS compliance architecture

OEM certification programs

Certification is the price of entry.

Automotive OEM programs have specific certification requirements for third-party technology vendors. Vendors that cannot satisfy them simply do not get approved to operate inside a dealer's OEM-funded technology stack.

InWork's InWorkChat platform has 10+ active certifications. We carry that experience into every automotive build — designing to the security, data-handling, and integration standards OEM programs require, rather than retrofitting compliance after a platform is live.

What OEM certification requires

Four things OEM reviewers check.

OEM certification is a security and integration audit, not a marketing badge. These are the areas reviewers consistently scrutinize.

Security questionnaires

TCI (Technology Compliance Initiative) review for some OEMs, SIRA (Security Information Risk Assessment) for others. Standard requirements span encryption, data handling, access control, and breach notification.

Integration standards

ADF/XML for lead submission to OEM-certified CRMs, plus VinSolutions, DealerSocket, and DealerTrack compatibility, GM Dealer.com integration for iMR co-op reporting, and FordDirect creative submission standards.

Co-op billing

Monthly activity reports in OEM-required format, impression and engagement reporting, and ROI metric reporting structured for co-op reimbursement.

Ongoing compliance

Annual recertification in most programs, notification of platform changes to OEM certification managers, and security incident notification per the OEM contract.

TCPA & 10DLC for automotive

Voice and SMS that pass the consent test.

Prior express written consent before auto-dialed or pre-recorded calls to mobile phones

National and state DNC Registry scrub before every outbound voice and SMS batch

Recording disclosure before any call recording begins

Brand and campaign registered through 10DLC before the first SMS is sent

STOP, QUIT, CANCEL, and UNSUBSCRIBE honored on every SMS campaign

Sender identification and opt-out instructions on outbound messages

Integration standards

Lead and data flows we build natively.

ADF/XML is the lingua franca of automotive lead submission — InWork implements it natively in all automotive platforms.

StandardWithout itInWork implementation

ADF/XMLManual lead re-keying, lost leads✓ Native ADF/XML lead submission to OEM-certified CRMs

CRM compatibilitySiloed lead data✓ VinSolutions, DealerSocket, and DealerTrack compatibility

Co-op reportingReimbursement denied✓ GM Dealer.com integration for iMR co-op reporting

Creative standardsRejected submissions✓ FordDirect creative submission standards followed

10+

Active OEM certifications on InWorkChat

InWork's InWorkChat platform holds 10+ active OEM certifications, maintained through annual recertification and per-contract security incident notification. We build new automotive systems to the same standard.

Compliance & SecurityFull regulatory coverage TCPA & 10DLCVoice and SMS consent Automotive TechnologyDealer and OEM platforms Book a CallTalk to our automotive team

Automotive technology specialists

Ship dealer and OEM technology that clears certification.

10+ active OEM certifications, native ADF/XML, and TCPA-compliant communication, with US oversight on every engagement. Tell us what you're building.

Integrity. Urgency. Ownership.

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40+ US businesses served · 65+ engineers · Zero long-term lock-in