Automotive AI Engineering & Consulting
Agentic Systems for the
Automotive Industry.
InWork Global is the AI-first engineering and consulting company that builds and runs next-generation systems for US businesses. In automotive, we design and build the agents, data platforms, and integrations that dealer groups, agencies, and automotive technology companies run on: lead orchestration, multi-agent CRM layers, voice and text agents, and inventory intelligence.
How We Engage
Engineered Around Your Business, Not a Product Catalog
We consult first, then build. The result is a system designed for how your team sells, markets, and serves, connected to the systems you already run.
What We Have Built
Systems in Production Across the Automotive Ecosystem
Agency Operations Platform
Dealer-marketing agencyFor a US dealer-marketing agency: a CDK-to-Fortellis data transformation accelerator in production, a campaign production and billing portal that replaced a legacy desktop database, and integration work across OEM data platforms.
Vehicle Inventory & Lead Intelligence
Automotive data platformFor an automotive data company: aggregation and AI normalization of vehicle listings from dealer, auction, and marketplace sources into one schema, with price-to-market analysis, wholesale alerts, and a search API.
Multi-Agent CRM Layer
Agentic CRMSpecialized agents that capture, enrich, follow up, and route inside the CRM a team already uses. Every touch is written back to the record, so the CRM becomes the single source of truth, not an afterthought.
Lead Orchestration Architecture
OrchestrationParallel agents for inbound voice, outbound calling, SMS, and email, coordinated by an orchestrator that scores, de-duplicates, and routes every lead to the right person, with consent and an audit trail on each action.
Voice & Text Agents, Built to Spec
Conversational AI engineeringCustom voice and messaging agents designed around a client's own scripts, data, and escalation rules, then integrated with their telephony, CRM, and scheduling systems. We engineer the agent; the client owns how it is used.
Marketing Intelligence & Attribution
Data & analyticsOne attribution model across ad platforms, analytics, CRM, and OEM reporting, with natural-language weekly summaries, anomaly alerts, and budget recommendations.
Lead Orchestration
How an Orchestrated Lead Moves Through the System
A lead arrives from any source: marketplace, OEM program, web form, phone call, or third-party provider
The intake agent normalizes the record and de-duplicates it against the CRM
A scoring agent ranks intent and urgency from the source, the vehicle, and the history
The orchestrator assigns the next best action and the right channel
Voice, SMS, and email agents engage within documented consent (TCPA and 10DLC)
Hot leads are routed to a named person on the sales team, with full context
Every action is written back to the CRM, including ADF/XML delivery where required
Outcomes feed the scoring model and the weekly performance summary
Built on proven orchestration frameworks (LangGraph, AutoGen, CrewAI, Semantic Kernel) and custom MCP servers, with integrations into CDK, Reynolds & Reynolds, DealerTrack, Tekion, VinSolutions, and other systems of record.