Automotive · US Dealer Network
Full-funnel attribution for a $180k/month ad spend.
An AI-powered marketing intelligence platform that consolidated every channel — Google, Meta, GA4, CRM, and OEM reporting — into single-view attribution with weekly AI summaries.

The challenge
What they were up against.
A multi-rooftop dealer group spent $180,000/month on paid advertising across Google, Meta, and OEM programs with no unified view of what was working. Each platform reported separately, attribution was inconsistent, and CRM data didn't connect to ad-spend data.
What we built
The system we shipped.
Data integration layer
Google Ads, Meta Ads, GA4, VinSolutions CRM, and OEM co-op reporting unified into one model.
Analytics engine
Full-funnel attribution (Ad → Lead → Appointment → Sale), cost per lead and per sale by source, OEM co-op reporting automation, and creative performance analysis.
AI intelligence layer
Weekly natural-language performance summaries, anomaly alerts, and budget-reallocation recommendations on CPL/CPS trends.
Results
Outcomes, verified from production.
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