Healthcare · US Health Screening Operator
Lead generation for a health-screening launch.
A digital marketing and transformation program with HIPAA-aware tracking — server-side, PHI-scrubbed — built before a dollar of media ran.
The challenge
What they were up against.
A US health-screening business needed to rapidly scale patient volume for a new service. Previous marketing was limited to organic social and referrals, with a defined launch budget.
What we built
The system we shipped.
HIPAA-aware foundation
Server-side tracking with PHI-scrubbed events, Google Ads launch on screening keywords + local targeting, conversion-optimized landing pages, and Google Business Profile optimization.
Expansion & optimization
Meta advertising under the health special-ad category, email nurture for non-booking leads, EAT-compliant content, review generation, and CRO testing with physician-attribution tracking.