Automotive Digital Marketing
Dealer marketing that's built to OEM standards.
InWork runs full-funnel dealer marketing — paid media, SEO, and analytics — architected for OEM co-op eligibility and the Meta automotive special ad category from the start. Every dollar is tracked from impression to sold unit.
Paid media
Every channel a car shopper uses.
Campaigns built to OEM creative standards for co-op eligibility — GM iMR and FordDirect have specific creative requirements, and we meet them.
Google Search
IntentVehicle-specific keyword and incentive campaigns that capture high-intent shoppers at the moment of search.
Performance Max
Feed-drivenGoogle Performance Max campaigns driven by your live vehicle feed across Google's full inventory of placements.
Meta Advertising
Special ad categoryMeta campaigns built compliant with the automotive special ad category — no age, gender, or ZIP targeting, no workarounds that risk account suspension.
YouTube Pre-Roll
AwarenessYouTube pre-roll for model launches and incentive pushes.
Connected TV / OTT
In-marketConnected TV and OTT targeted by in-market auto shopper segment.
Amazon DSP
Intent audiencesAmazon DSP reaching automotive intent audiences across Amazon's ecosystem.
Compliance note
The Meta automotive special ad category, handled correctly.
Meta restricts automotive ads under "Special Ad Category" rules. InWork's team understands the limitations: no age, gender, or ZIP code targeting.
Our campaigns are architected to maximize reach and conversion within these restrictions — not workarounds that risk account suspension. All campaigns are also built to OEM creative standards so they remain co-op eligible.
SEO for dealerships
Local and inventory SEO that ranks rooftops.
Organic visibility across every rooftop, model, and market you serve.
Marketing analytics
Full-funnel attribution — impression to sold unit.
We connect GA4 with CallRail or CallTrackingMetrics and your CRM to build full-funnel attribution: impression → click → lead → sold unit.
That closed loop is what InWork MarketPulse and our analytics stack are built to deliver — so marketing spend is measured against units sold, not just clicks and form fills.
$18
Cost per lead on a BHPH engine (benchmark: $35–60)
On an anonymized buy-here-pay-here dealership engine, InWork delivered leads at $18 CPL against a $35–60 benchmark — 85–120 qualified leads per month, on a CFPB/FTC-compliant architecture.