Lead Orchestration Architecture
Every lead routed, every touch accounted for.
Online car leads lose value the longer they wait for a first response. InWork designs and builds the orchestration layer behind first response: capture, routing, qualification, follow-up, and CRM write-back, engineered to your funnel.
The lead response problem
Slow response costs sold units.
Most online car leads wait far longer than they should for a first response, and the longer a shopper waits, the colder the lead goes.
Closing that gap is an architecture problem: events from forms, calls, and messages have to be captured, deduplicated, routed, and acted on in order. We build that layer to your specification.
Reference architecture
A component, and a response path, for every touch point.
Each inbound event routes to the right responder, with a defined response window that you set.
Compliance on every touch
Speed without compliance risk.
Every outbound path is architected for TCPA, 10DLC, and DNC compliance, not retrofitted after the fact.
Speed
First response in the window that matters
The faster a shopper hears back, the warmer the lead stays. The orchestration layer is designed so the first touch happens while intent is still high.