DMS & CRM Integration
Data where your team needs it. Automatically.
InWork runs production integrations with the DMS and CRM platforms dealers actually use — pulling live inventory and pushing leads in ADF/XML so your team works from one source of truth, not a dozen disconnected tabs.
DMS integrations
Production integrations with the major Dealer Management Systems.
Data flows include inventory pulls (VIN, price, availability), RO status, and sold-unit reporting.
CDK Global
CDK DriveProduction integration with CDK Drive for inventory, repair-order status, and sold-unit reporting.
Reynolds & Reynolds
ERA-IGNITELive integration with Reynolds ERA-IGNITE for inventory and back-office data exchange.
DealerTrack
Cox AutomotiveDealerTrack (Cox Automotive) integration for inventory and lead workflow.
Tekion
Cloud DMSIntegration with Tekion, the modern cloud-native DMS, for real-time inventory and data exchange.
PBS Systems
Canadian marketPBS Systems integration serving dealers in the Canadian market.
CRM integrations
Leads land in the CRM your team already lives in.
All lead pushes use ADF/XML format where the CRM supports it. Fallback: HubSpot API or direct database integration.
VinSolutions
Cox AutomotiveADF/XML lead push into VinSolutions, part of Cox Automotive.
DealerSocket
SoleraIntegration with DealerSocket (Solera) for lead and customer workflow.
Elead
CDKLead delivery into Elead, CDK's dealer CRM platform.
HubSpot
Independent dealers & agenciesHubSpot integration for independent dealers and agencies, with API fallback when ADF/XML isn't available.
Salesforce
Large dealer groupsSalesforce integration for large dealer groups with custom pipelines.
Zoho CRM
Smaller independentsZoho CRM integration for smaller independent dealers.
How leads flow
ADF/XML first, with a reliable fallback.
All lead pushes use ADF/XML format where the CRM supports it — the native automotive lead standard that drops cleanly into dealer workflow with no manual re-keying.
Where a CRM doesn't accept ADF/XML, InWork falls back to the HubSpot API or a direct database integration, so no lead is ever stranded or lost between systems.