AI Chat for Auto Dealerships
24/7 engagement. Zero headcount added.
InWorkChat is OEM-certified AI chat built specifically for franchised dealers — not a generic chat tool with automotive features bolted on. It answers from live DMS data, pushes leads in ADF/XML, and documents TCPA consent inside the session.
Why generic chat fails dealers
What dealers need that generic chat tools don't deliver.
The automotive shopper journey has requirements consumer chat widgets were never designed for. InWorkChat handles all five natively.
Real-time inventory awareness
A shopper asks "Do you have a 2024 Tahoe in black?" — chat must answer from live DMS data, not a cached page. Pricing, availability, VIN, and trade-in value pull from the same source the dealer uses internally.
OEM certification
GM, Ford, Toyota, and others require chat providers to pass security and integration certification before the dealer receives co-op credit. InWorkChat holds active certifications in 10+ OEM programs.
ADF/XML lead push
Every chat lead must push to the CRM in the format the CRM expects. Generic tools push email or CSV — incompatible with dealer workflow. InWorkChat pushes native ADF/XML.
TCPA compliance
Consent for SMS follow-up is documented inside the chat session itself, with a full audit trail — not an afterthought checkbox on a separate form.
DMS integration
Pricing, availability, VIN, and trade-in value pull from the same data source the dealer uses internally, so the shopper never sees a stale number.
Our solution
InWorkChat — purpose-built, not adapted.
InWorkChat handles all five dealer requirements natively. It is the only platform InWork builds specifically for this industry — not a generic chat tool with automotive features bolted on.
Because it is OEM-certified, the technology is co-op eligible: the OEM can reimburse a portion of the monthly subscription cost. Because it speaks ADF/XML, leads land in the CRM in the exact format your team already works in — no integration friction.
Shopper to CRM
A chat session, end to end.
From the first message to a logged CRM lead with a live sales transfer — in about 60 seconds.
Shopper visits the dealer website and opens chat.
InWorkChat AI greets with a personalized opener (new car, used car, service, financing).
Shopper asks about 2024 F-150 availability → live inventory lookup returns matching VINs.
Shopper selects a vehicle → AI presents pricing, OEM incentives, and financing options.
Shopper requests a test drive → AI books the appointment in the dealer's scheduling system.
Lead captured: name, phone, email, vehicle of interest, preferred time.
SMS consent documented (TCPA).
ADF/XML lead pushed to VinSolutions within 30 seconds.
LeadBridge calls the sales manager — live transfer available in 60 seconds.
Conversation logged with full transcript in the CRM.
30 sec
Chat lead to CRM in ADF/XML
InWorkChat pushes a structured ADF/XML lead to the CRM within 30 seconds of capture, then triggers LeadBridge for a live transfer inside a minute. Speed-to-lead is the difference between a sold unit and a missed one.